Human Coach Blog
“In 1980 virtually the entire market capitalization of the S&P 500 companies consisted of tangible assets (cash, offices, plants, equipment, inventories,etc.). In 2010 tangible assets accounted for only 40 to 45 % of the S&P 500 companies’ market capitalization. The rest of their capitalization consisted of intangible asset, and about half of that- more than 30 percent of total market capitalization- came from brand. The growth in the importance of brand value over the last thirty years is unmistakable. Brand value is now most companies’ single biggest asset, and the consequence is that business leadership and brand leadership are converging in every industry and every sector of the economy. The world’s best companies have responded to this by ensuring that they bring together business leadership and brand leadership in the C-suite throughout their organizations.
In short, businesses are now only as strong as their brands, and nothing else offers business leaders so much potential leverage. That is why I believe every business leader – whether you are selling cars, chemicals, or cosmetics- needs to think and act like a brand leader.” Quote from Jim Stengel from his latest book Grow.
About two weeks ago, I had the pleasure of attending a book-signing event by Mr. Stengel. As a businessman and a coach, I believe that the point that he is making about importance of brand is essential and crucial for all business leaders to be aware of and to pay special attention. In the digital age, your number one concern should be your reputation and brand. Business leaders must start to attend necessary resources such as learning, accountability, and money to their brand building process.
As entrepreneurs, public speakers, and people who want to share their message with with world, it is vital to the success of our businesses that we attract potential clients and business partners. Women in the coaching world especially want to connect with other women to inspire them and help them to transform their lives and their businesses. Sometimes a person can want to connect so badly and so urgently that they unintentionally repel the people they are meant to help and even unconsciously push them away.
This weekend, I offered a workshop titled, “The Body, Breath, and Voice of Success: Own the Room!” During the workshop, I had the participants stand in front of their audience, their fellow participants, and identify what they do with their bodies when they speak about their businesses.
Everyone was surprised to discover how tempting it is to lean in towards the audience in the attempt to connect with them. This physical response to being in front of an audience is quite common and it also requires the legs muscles to tighten, the knees to lock, the lower back to grip, and the neck muscles to clench. With all of this tension, it’s more difficult to breathe and the voice is either scratchy sounding or high-pitched. Not very attractive.
The future of business will depend upon creativity.
The time that took us to go from being hunters and gathers to the industrialization was over five thousand years; however, the scientific revolution to information age took only 30 years to happen, and we went from the information age to digital age overnight.
The digital age is deeply organic and not linear. Just because industrialization forced us to organize and create an educational industry to secure a future that can be certain does not mean that this way of being will serve us now. In fact if the success story of a few young innovators such as Steve Jobs, Bill Gates, and Mark Zuckerberg is any indication, the future of humans and business will depend upon creative individuals who clearly do not need multiple Ph. D.’s to have an impact or revolutionize our lives. Yet most schools and businesses still take a very industrial approach to their operations.
There is something special in the air….. we can feel it…. projects are bursting, culture is shifting and I don’t know about you but I want to be part of it !
For me 2012 is going to be about taking the BIG LEAP into my stronger, deeper power so I can serve and contribute even more.
In 2011 I can celebrate some outstanding success including running a very powerfull MasterMind group for Entrepreneurs and having my very first book published. Being interwiewed on TV, seing my book becoming a best-seller and on the cover of some major magazine in France and now about to be translated in many languages. You can read all about this on my blog http://www.istopcomplaining.com)…
I have reached a great level of success but now I have a new problem…. Continue reading “What if 2012 was about creating emptiness?” »
Integrity Check For Your Business
The dictionary definition of integrity is:
1. adherence to moral and ethical principles; soundness of moral character; honesty.
2. the state of being whole, entire, or undiminished: topreserve the integrity of the empire.
3. a sound, unimpaired, or perfect condition: the integrity of aship’s hull.
Does your business have integrity in these three ways?
I believe much of what’s going on in the world today – unscrupulous business practices, financial crises, lack of consumer confidence – can be traced back to lack of integrity at the core of businesses and governments.
Let’s start with the first definition of integrity: adherence to moral and ethical principles. Or, to put it simply, do what you say.
As a leader, you are responsible for setting the values and the culture of your business. Continue reading “What is Integrity?” »
If you are the coach of business leader, LinkedIn is an outlet that you definitely don’t want to overlook.
Today I want to share 3 quick ideas for boosting your LinkedIn profile. Each of these takes about a minute to implement, so you really have no excuse to put it off.
1) Optimize your headline. If you do nothing else, take a minute now and click “Edit” on your LinkedIn profile. The first area you are able to edit is called your Professional “Headline.” This is your 120 character elevator pitch! Don’t forget to include your search keywords here!
2) Post an update: LinkedIn now has a status update field, which means you can use it the way you use Facebook or Twitter – to communicate in real time what you are working on, or to ask a question. Not sure what to say? Check out my 5 Non-Salesy Social Media Post Ideas. Continue reading “3 Quick Ideas to Boost Your LinkedIn Profile” »
Are you tired of talking about yourself?
Promoting your business is an important reason to use social media, but your readers and followers probably don’t want to hear Buy! Buy! Buy! from you every day.
In our last Lunch with Lana webinar, I provided 5 examples of “non-salesy” social media posts that increase your Online Visibility. If you one of these suggestions per day, you will have enough to cover the entire week! Some of our clients even make nifty schedules that follow this list.
When you listen to a powerful speaker, it’s not just the message that captures your heart. The sound of a dynamic speaker’s voice can give you the chills, comfort you, inspire you, and rally you to action! They have a powerful voice that fills the room and captures your heart!
There are 6 qualities of an engaging and powerful voice that can propel you towards SUCCESS, whether that means speaking on stage, on a telesummit, or interviewing on a radio program:
1) RESONANT Your voice is sound and sound is vibration. The vibration of your voice bounces off the bones of your body and it fills the room with your message.
2) EMBODIED Your voice comes from your entire body, not just your mouth. When you are connected to your whole body, your voice is amplified from your feet on the floor, to your legs, hips, belly, back, and head.
3) GROUNDED The body of a dynamic speaker is grounded which means that both feet are hips-width distance and planted on the floor. This will calm your nervous system and literally allow you to breathe with ease.
4) TENSION-FREE You don’t have to push your head forward and tighten your neck, shoulders, and abdominals to make sound. An attractive voice that gives you the chills pours out of a body that is released and open which allows for a flexible ribcage that moves with your breath.
5) ENERGIZED Without tension, you are calm and the energy of your message can flow out of your body and impact your audience. They will literally FEEL the energy radiating from your voice. Continue reading “A Powerful Voice that Fills the Room and Captures the Heart of Your Audience!” »
“The single biggest problem in communication is the illusion that it has taken place.” –George Bernard Shaw
Communication is one of the primary keys to achieving results in any office.Conversely, a lack of quality communication is a killer to many issues, from achieving results to team-building. Without quality communication, there will be common misunderstandings and miscommunication in offices large and small. A notable result of a lack of quality communication is confusion in priorities.
How many times have you heard yourself say one thing and your team has taken different steps than what you requested? Do you find yourself continually repeating the same things? Do you find yourself saying the same thing in different ways? Or needing to?
How many different ways can you say the same thing? Actually, many. Continue reading “Stop Repeating Yourself & Get More Done with Conversations of Action” »
Your body releases the supercharged hormone and neurotransmitter, adrenaline, when you have to slam on your brakes, get out of the way, or run for cover. It also releases it when you are stressed out, on a deadline, and have to speak in front of a group.
This RUSH triggers the FIGHT-or-FLIGHT response which turns off bodily functions such as digestion and increases blood pressure, heart rate, and blood flow to muscles: all good things when you have to escape from a burning car.
However, when the stakes are high, FIGHT-or-FLIGHT can destroy any chances of effectively delivering your pitch, getting board approval, or making the deal.
Speaking in front of the board, pitching to your clients, or presenting to your colleagues is demanding and can trigger some of these more subtle and off-putting reactions:
1. Clenched Jaw
2. High-pitched Voice
3. Scattered Thinking
4. Locked Knees
5. Hunched Posture