The future of business will depend upon creativity.
The time that took us to go from being hunters and gathers to the industrialization was over five thousand years; however, the scientific revolution to information age took only 30 years to happen, and we went from the information age to digital age overnight.
The digital age is deeply organic and not linear. Just because industrialization forced us to organize and create an educational industry to secure a future that can be certain does not mean that this way of being will serve us now. In fact if the success story of a few young innovators such as Steve Jobs, Bill Gates, and Mark Zuckerberg is any indication, the future of humans and business will depend upon creative individuals who clearly do not need multiple Ph. D.’s to have an impact or revolutionize our lives. Yet most schools and businesses still take a very industrial approach to their operations.
The human community has always been dependent upon creative individuals and diversity of talent. Due to industrialization for the past hundred years or so our school systems, business, and other organizations have been too focused upon the intellectual mind. They basically have over mined the intellectual mind. There is too much attention on information transfer and not enough in cultivating creativity in these organizations. This is especially true in the business world. Although, in our recent history, we have had to depend upon gaining knowledge and words from now on this domain will be less and less relevant. The real challenge now is about cultivating and harvesting creativity in our emotional mind and body.
Unfortunately teaching these territories of learning is more an art than science. “They are more organic and less systematic. ” (Quote by Sir Ken Robinson)
The field of Organizational and Leadership coaching is where the promise of the future that can face these challenges lies. Yet leaders in government, universities, or business have a deeply dogmatic and irrelevant approach to coaching. Of course people in the business of coaching are largely to blame for this outlook. Their claim of certain expertise that is not founded on a sound practice is extremely intoxicating. The field is also affected deeply by experts who are trained professionals from other fields such as psychology.
Because of this fact, most people in corporate hire coaches mostly through their HR departments. And when they hire staff as coaches they are often given traditional HR tasks. This act lessens the value and impact that a coach can have on the leader and the team.
All teams throughout an organization need coaches to oversee their play; this is a reality that people in business must face. Coaches are not therapists, gurus or consultants. Although consultants and others from different fields address the concerns that are similar to coaching but coaching is a much bigger promise that can deliver far greater outcomes. Coaching is not here to replace rather it is a new category that must be added for the sake of addressing the new challenges that are present.
What most executives are blind to is that consultants or people is HR are hired to provide answers to certain problem that are specific to their field, and history shows that are necessary concerns for the organization, but coaches are here to help the leader or the team to address different concerns and realize different outcomes. They are specifically here to support the team come up with their own answers. Who can tell the new Steve Jobses of the world what to do? Especially when they do not even know what people like Steve Jobs are up to.
Leaders have to take a different approach to leadership: they have to change their industrial approach to management and teams and take a more organic approach. This is more like an art form than a lenear approach. This approach is organic, relationship based, and not solution based. It leaves the problem solving to the expert and competent people and teams on the job, yet creates proper outside support from a coach or team of coaches to make sure that success metrics are met.
Coaching and coaches are here to address this critical concern. They are and will be instrumental players of creating environment that will help grow productive organizations and people. In the new age you cannot predict the outcome of a project or a venture, like making sure that you put in systems that ensures your Big Mac is delivered to your customers the same everywhere.
Since more and more businesses will be service providers in the future and are more complex, executives can only provide conditions that could provide their desired outcomes more possible.They must take a farming approach to management. It is not about cloning or copying systems; rather about customizing what works or does not work for your team or organization.
The new learning organizations of digital age are not scalable to one size fit all model. Leadership and leaders in today’s organizations must open up their minds to this new ontology. What they must realize and accept is that at the center of this new way of being are coaches and coaching. It is coaches who have the necessary expertise to address creativity, personal, and organizational development that will ensure success.