Benefits of Hiring a Coach

In a global economy, a company’s people are their greatest asset.

Taking the time to focus on employee motivation and employee development will reap great benefits.

To achieve this it must start with better people management at its very core, i.e. every individual, every manager.

Coaching contributes to this by offering an opportunity to improve the skills of self-awareness, managing employees and enhancing their performance.

Coaching can deliver these results via:

  • Deeper self awareness of “what” and “how” you react and communicate.
  • Engaging employees’ with their work, making them feel valued and fostering commitment to the organization.
  • Promoting self-responsibility and initiative, and facilitating adaptation to new challenges and change.
  • Accommodating and supporting employees’ obligations to their home lives so that they are productive and effective while they are at work.

By improving the performance of individuals, coaching enables the organization to achieve superior performance in terms of labor productivity, cost-effective investment in HR, quality, and innovation and customer satisfaction.

What is Coaching in a Corporate/Executive context?

Coaching is a collaborative solution-focused, results-orientated and systematic process in which the coach facilitates the enhancement of work performance, life experience, self-directed learning and personal growth of the coachee.

Professional coaching is a partnership between a coach and an individual that supports the achievement of results, based on goals set by the individual. Through the process of coaching, individuals focus on the skills and actions needed to successfully produce their personally relevant results.

In essence, coaching has two main facets:

1) It is behavioral and performance focused, which means it is concerned with helping individuals perform tasks to the best of their ability.

2) It is person-centered, which means that the individuals being coached are seen to have the important insights.


History of Coaching

Coaching is defined by the International Coach Federation as “partnering with clients in a thought-provoking and creative process that inspires them to maximize their personal and professional potential.”

Coaching is a term that was coined by Dr. Fernando Flores in late 1980’s. Dr. Fernando Flores  in a three year program  called Ontological Design and Construction (ODC) ventured into introducing a new concept of communication and learning.

Based upon the principle that communication and learning is not about gathering information or information transfer from one entity to another, he showed how the foundations and principle of communication, learning, and teaching in the 20th century will be obsolete in the 21st century.

His claim was that communication and  learning must ultimately become concerned with what is action or a new actions that a person can take as result of his learning. Learning for the sake of learning is a pointless activity. Learning must be about becoming more effective in action, coordination of actions and therefore adopting new practices that will address what a person or a team of people cares to achieve.

FF, in a theists which was written late 1970’s, introduced a ground breaking notion that action is a language based phenomenon. In his book that was co-authored with Terrie Windegrad Flores explained this notion deeper” see Language Below this page”. Flores identified five Language actions acts. These distinction are Promise, Request, Deceleration, assertions and assessment. Which are widely used to teach and coach as an Ontological coaches do. Ontological Coaching is not advice giving, therapy, or counseling. Rather one important aspect of Ontological coaching is for the coachee to become aware of what and how these distinctions are being used in everyday life. Once these principles become embodied and there is a clear shift in listening the coachee will see and therefore act differently in the world. There will be an easier sense of blending, impact, and productivity in their lives and in relation to others. For further research we recommend the following books and article.

* Understanding Computers and Cognition By Terry Windegrad and Fernando Flores.

* Coaching To Human Soul by Alen Siele.

* Article Published by WWW.CQM.COM titled”Self Generated Competitive innovation with Language Action Approach by Rober Dunham, Date of release Fall 1997.

* Leadership DOJO by Richard Strozzi-Heckler.



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